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Bookassist launches 2009 Seminar Series for Dublin, Cork, Galway on Strategies for building hotel business in the downturn
Leading technology and online strategy provider to the accommodation sector Bookassist (Bookassist.org) has announced its 2009 Seminar Series to help hotels get the most from effective marketing strategies online.
Bookassist will introduce research and concepts in the rapidly moving field of online trade and marketing with a strong emphasis on what hotels should be doing right now to best deal with the downturn and to be best positioned for the upturn when it comes.
Participants are strongly encouraged to bring a laptop for live interactive break out sessions. Shared Laptops will be more than adequate where 2 or 3 people are attending from the same Hotel or Company.
Who should attend?
General Managers, Sales Executives, Sales & Marketing Managers, Front Office Managers, Operations Managers, Yield Managers, Reservation Agents
Participants will learn how to:-
Boost their web address in the search engine results- Manage and track on-line advertising and ROI with Google and Analytics- Take care of their brand on-line by being proactive with reviews- Boost the conversion on their website and upsell- Set up and effectively use Web 2.0 blogs and Google Local- Effectively market their brand through newsletters and Web 2.0 strategies- Optimise for value rather than price to hold occupancy
For more information visit bookassist.org/seminarsor email seminars@bookassist.com
Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.
Bookassist News & Press http://blogs.bookassist.com/blogs/news/
Bookassist Hotel Industry Blog http://blogs.bookassist.com/blogs/industry/
